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Tiffany Aims to Become Top 10 Watch Brand as Jewelry Sales Slow

  • Retailer currently only gets 1% of sales from wristwatches
  • Jewelry chain has been hurt by strong dollar, slower traffic
A collection of watches from Tiffany on display at the TimeCrafters 2016 watch show in New York, on May 13, 2016.
Photographer: Chris Goodney/Bloomberg

Tiffany & Co., coping with a slowdown in the jewelry market, is looking to sell a lot more wristwatches.

Tiffany-made watches could account for 10 percent of the company’s sales within a decade, according to Nicola Andreatta, head of its timepiece business. That’s up from about 1 percent last year. Reaching that level would probably make Tiffany one of the world’s top 10 watch brands, he said.