Pursuits
Monsanto’s #Monsatan Factor and What Bayer Can Do About It
- ‘Monsanto is viewed as evil’ as activists object to GMO crops
- Bayer could change name, practices to reform company image
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It’s been characterized variously as sinister, evil and a corporate bully. Surveys rank it among the most hated companies in America. And now Bayer AG wants to buy it.
The deal proposed by Bayer on Wednesday has an undeniable industrial logic, marrying its crop-chemicals operations with Monsanto Co.’s market-leading seed business to create the largest company of its kind. But if the takeover succeeds, Bayer will likely find itself in the crosshairs of Monsanto’s army of critics.