Skip to content
Subscriber Only
Politics
Air Wars

Senate Candidates Spending Big on TV Ads in the Year of Trump

With many donors uncertain whether to donate to the presumptive Republican nominee, their focus is turning to down-ballot races.
Senate candidate Katie McGinty campaigns at a subway stop in West Philadelphia on April 19, 2016.

Senate candidate Katie McGinty campaigns at a subway stop in West Philadelphia on April 19, 2016.

Photographer: Bill Clark/CQ Roll Call via Getty Images

Television executives worried about potential lost revenue if Donald Trump doesn't advertise as much as past presidential candidates can take solace in this: There are likely to be at least a half dozen competitive U.S. Senate races in mostly big states where it's expensive to buy airtime.

While the real-estate developer and TV personality proved it's possible to become a presumptive presidential nominee without spending much on advertising, most of those running for Senate won't have the luxury of following his example.