Pursuits
Nike Said to Agree to $87 Million Chelsea Apparel Deal
- Premier League club terminated contract with Adidas last week
- Nike’s agreement with Chelsea is set to start in July 2017
A view of the Nike Ordem football.
Photographer: Richard Heathcote/Getty ImagesThis article is for subscribers only.
Chelsea and Nike Inc. have agreed to the second-biggest apparel deal in English soccer. The U.S. sports manufacturer will pay as much as 60 million pounds ($87 million) per season over at least 10 years to outfit the Premier League team starting in 2017, according to people familiar with the matter.
To sign with Nike, Chelsea first had to extricate itself from its existing 10-year, 290 million pound deal with Adidas AG, which had seven years left. The Blues paid more than 50 million euros to break the contract, which had tight restrictions that bar the soccer club from publicly announcing any new deal until after a specified period.