Boring Stores Are Crushing Macy's

Executives admit they need to make stores more exciting. But how?

Macy's Cuts Profit Forecast: Where Did the Shoppers Go?

Macy's is emerging from a four-year, $400 million renovation of its Manhattan flagship store, adding 100,000 square feet of new retail space, a sixth-floor Italian restaurant, and a floor just for millennials. (If only more of them had visited before.) The department store is struggling to figure out how to make its physical stores more appealing to get shoppers through the front doors.

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