Tequila Drinking in U.S. Grows Well Beyond Cinco de Mayo

Americans are saying “salud” to a lot more tequila drinking these days. The agave-based Mexican spirit brought in $2.3 billion of revenue in 2015, up from $962 million in 2003, according to the Distilled Spirits Council of the U.S. And tequila lovers are also showing more discerning taste. While super-premium tequila was largely nonexistent 15 years ago, it now makes up 18 percent of the market’s volume.

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