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Snapchat Scores Unique Deal With NBC to Showcase Olympics

  • Companies to share revenue from ads paired with content
  • BuzzFeed will curate Snapchat's Olympic Discover channel
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NBC Puts Olympics Video on Snapchat

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The Olympics are coming to Snapchat. The app scored a deal with Comcast Corp.’s NBC to show highlights from the 2016 Summer Games, the first time the U.S. network has agreed to share video of the sporting contest.

Snapchat Inc. will set up a dedicated channel on the mobile app for the games in Rio De Janeiro. Media company BuzzFeed will curate short clips and behind-the-scenes content into a Discover channel on the app for two weeks, while Snapchat creates daily “live stories” using content from NBC, athletes and sports fans at the scene.