Pursuits
BMW to Let Car Owners Rent Out Vehicles Like `Airbnb on Wheels'
- Technology to be offered first to U.S. buyers of Mini models
- Service will be part of BMW's mobility-services division
This article is for subscribers only.
Rather than having a car sit for hours on the curb, BMW AG’s Mini brand plans to help its customers turn idle downtime into cash.
Mini plans soon to make its new cars available with devices that enable owners to rent out their vehicles, like Airbnb Inc. does with spare rooms and empty apartments. The system includes features that accept payment and track the vehicle to make sure the renter doesn’t go for a one-way joyride.