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Toyota Doubles Down on Hybrids Despite China's Subsidies Snub

  • Japanese automaker wants to bring RAV4 hybrid to market
  • Toyota playing catch-up with demand for Corolla, Levin hybrids
Toyota unveils the Hybrid RAV4 during the 2015 New York International Auto Show, on April 2, 2015.

Toyota unveils the Hybrid RAV4 during the 2015 New York International Auto Show, on April 2, 2015.

Photographer: Michael Nagle/Bloomberg
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Toyota Motor Corp., the dominant maker of gasoline-electric autos, will push forward with its strategy to build and sell hybrid models in China, in spite of the government’s unwillingness to subsidize the technology.

The Japanese automaker wants to bring a hybrid version of its RAV4 sport utility vehicle to market in China as soon as possible, said Matsumoto Shinichi, executive vice president of Toyota’s local engineering and manufacturing unit. The company plans to localize the development and production of hybrid SUVs in the world’s largest auto market, after introducing Corolla and Levin hybrid compact cars late last year.