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Benetton Heir Alessandro Goes It Alone With Private Equity Firm

  • Luciano Benetton's son has no plan to return to clothing group
  • His private equity investments range from wine to health care
Alessandro Benetton.

Alessandro Benetton.

Photographer: Chris Ratcliffe/Bloomberg

Alessandro Benetton, an heir to the billionaire family that owns the iconic Italian clothing company, is going it alone -- again.

The second of four children of Luciano Benetton, who founded the retailer with his siblings 50 years ago, wants to expand his own private equity firm rather than help manage the family’s fashion business. Alessandro, 52,  headed the family’s Formula One team in the 1990s -- winning two driver championship with Michael Schumacher -- and then chaired parent company Benetton Group for two years until 2014, when the family named two external managers to run the namesake businesses.