AmEx Teams Up With Online Costco Killer in Play for Millennials
- Boxed Wholesale wins exposure to 118 million AmEx members
- As Gen Yers settle down, they need bulk Cheerios and credit
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American Express Co. took a big hit last year when it failed to extend a lucrative partnership with Costco Wholesale Corp. Now it’s hopping in bed with a would-be Costco killer.
On Tuesday, Boxed Wholesale -- a phone app version of Costco -- rolled out AmEx’s Express Checkout, which lets customers pay by entering an AmEx user name and password. AmEx cardholders also earn extra rewards when shopping on Boxed and are eligible for free samples -- just as they were at Costco.