Ford Says It Could Make Money If U.S. Auto Sales Fell 30%
- Company lays out worst-case scenario amid fears of auto peak
- CFO tells analysts that 'we are a much different company now'
Ford CEO: Luxury Market Is Really Important
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Ford Motor Co., responding to investor fears that the U.S. auto market is peaking, told analysts it could still earn a profit even if the industry’s sales plunged 30 percent in one year.
Investors traded down Ford shares 3.6 percent this year through Tuesday on concern that the U.S. auto expansion has peaked and earnings will be pressured. Ford, which reported record pretax profit of $10.8 billion for last year, is viewed as vulnerable to repeating its near-death experience of seven years ago when it had to close plants, cut thousands of job and mortgage all its assets to get life-saving loans.