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Nintendo Finds a Hit With Its New Social App, Miitomo

  • The free-to-play messanging-based app was released this week
  • Miitomo lets users create avatars after their own likeness

Nintendo Co.’s foray into smartphones is off to a good start.

Miitomo, a free messaging-based application, reached No. 1 among social-networking apps in Japan on Apple Inc.’s iOS devices on the day of its release, market researcher App Annie said on Friday. Line, the country’s most popular instant messenger, fell to second place.