After Sugar, Junk Food: U.K. Councils Seek Ad Ban Near Schools
- Study found half of children made ad-influenced purchases
- Tax introduced on sugary drinks in Osborne's budget Wednesday
Jamie Oliver Hails Osborne’s Sugar Tax Move as Logic
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Local authorities across the U.K. called for powers to ban junk-food advertising near schools, a day after Chancellor of the Exchequer George Osborne slapped a tax on sugary drinks in his annual budget.
The Local Government Association, which represents more than 370 councils, said Thursday such a move would cut children’s exposure to food and drinks high in salt, fat and sugar and reduce child obesity. It cited a study by the University of Stirling which found that three-quarters of food-and-drink advertising seen by young people was for junk food and half of those questioned had made purchases as a result.