Can a Wi-Fi Router Be Sexy? Yeah, It Can
Goodbye to the gray brick.
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The last time you thought about your Wi-Fi router was probably the day you set it up—or the day it suddenly stopped working. But a startup wants to give us a reason to think about that blinking box beyond when we’re cursing it.
Just as Google’s Nest is based on the idea that someone could find a thermostat sexy, Starry Station ($349.99; preorder for April delivery at starry.com) is for people who want something more than a dull, utilitarian router. For starters, it’s a bright white aluminum triangle, not a dark gray brick, and it has a touchscreen. “The last thing we wanted to do was design something that looked like it belonged in a data center,” says Don Lehman, the company’s head of industrial design.