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Pandora's Plan to Stay Independent Means Push Beyond Radio

  • Concert tickets and on-demand streaming add new businesses
  • They also bring competition with giants like Apple, YouTube
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Inside Pandora's Plan to Remain Independent

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Under pressure from mounting competition and a declining stock price, Pandora Media Inc. executives showed up to work on Feb. 11 prepared to punch back.

The Internet radio pioneer was about to outline a five-year plan to expand from a single, slowing business into a global one-stop shop for all things music. Recent acquisitions gave Pandora the ability to offer on-demand streaming and concert tickets, in addition to the online music stations that feature everyone from Elvis to Adele.