Culture
Designing a Long, Guilt-Free Shower
The Showerloop cleans and recycles runoff water before it hits the drain.
Given the planet’s increasingly fraught water supply, five minutes is the environmentally correct length of a shower.
Americans tend to spend an average of 8.2 minutes in the shower. To shave off those extra 3.2 minutes, conservation organizations have offered up suggestions ranging from setting an egg timer to limiting your shower jam sessions to one five-minute song.