Forty Years After Pele, Under Armour Sponsors New York Cosmos

  • Deal is Under Armour's first U.S. soccer team sponsorship
  • Pele's star power made the Cosmos famous in the 1970s

Pele in action for the New York Cosmos.

Photographer: Focus On Sport/Getty Images

Under Armour Inc. has agreed to become a sponsor of the New York Cosmos, a North American Soccer League franchise best known for Pele’s stint with the team in the 1970s.

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