CLOCKWISE FROM TOP LEFT: ROBERT CRAVENS/ISTOCK; JFMDESIGN/ISTOCK, COURTESY PORSCHE; MICHAEL NAGLE/BLOOMBERG; COURTESY HILTON WORLDWIDE; CARLOS OSORIO/AP PHOTO
Branding

Sanders Supporters Like Chipotle, While Trump Fans Prefer Sonic

We are what we buy, and our candidates want us to know they buy the same stuff.

Buyers of Smart cars and Fiats tend to identify as Democrats. New Porsche owners are more likely than buyers of any other brand to identify as Republicans, according to a survey conducted by Strategic Vision, a San Diego brand consultant. (Maserati rates even higher with Republicans, but the sample size wasn’t large enough to be statistically meaningful, the company says.) Another survey, by Resonate, a consultant in Reston, Virginia, shows that Bernie Sanders supporters are 82 percent more likely than the average American to eat at Chipotle, while Donald Trump fans are 111 percent more likely to grab a bite at Sonic. Marco Rubio’s backers are 141 percent more likely to have stayed at a Ritz-Carlton.

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