Republican Candidates Have Already Tripled 2012 South Carolina Ad Spending
Republican presidential candidate Jeb Bush addresses his supporters at his election night party at Manchester Community College on Feb. 9, 2016, in Manchester, New Hampshire.
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Republican presidential candidates and outside groups supporting them have already poured an estimated $24 million into political ads in South Carolina, nearly triple the amount spent on the party's entire primary there in 2012. And there are still 10 days to go.
Almost half of that spending—$11.6 million—has come from Right to Rise USA, the super-PAC backing Jeb Bush, according to data from Kantar Media's CMAG, which tracks political ads on broadcast TV and national cable. In the 2012 contest, candidates and groups spent a total of $8.7 million.