Peach Is a Great New App You Definitely Don’t Need
Another social media app for your collection?
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Everything about Peach, a mobile social network for the iPhone that was introduced at January’s Consumer Electronics Show in Las Vegas, seemed hip, down to the URL: peach.cool. Part Twitter, part Facebook, part Snapchat, it combines everything people like in an app. A popular emoji even inspired its name.
The weekend after its debut, Peach breached the top 10 in iOS networking apps. The feat, requiring tens of thousands of downloads per day, was fueled by media infatuation (Wired: Peach “is so hot right now”; Mashable: “WTF is this app everyone’s talking about?”). And then, like a fruit at the peak of ripeness, interest in Peach softened. By the end of the month, it was obvious: “Peach is a turkey,” proclaimed mobile news site BGR.