Culture Caucus

How Pop Music Explains the Difference Between New Hampshire and Iowa

An analysis of Spotify data shines a light on American political geography.

Protesters and counter-protesters gather outside a campaign event with Donald Trump in Exeter, New Hampshire, on Feb. 4, 2016.

Photographer: Victor J. Blue/Bloomberg
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Anyone trying to understand why Donald Trump has always thought New Hampshire would be friendlier to him than Iowa should put aside the polls for a moment and focus on what each state’s Republican voters are putting on their Spotify playlists.

According to data for the week ending Feb. 1, Iowa Republicans can’t stop listening to “This Is Amazing Grace” by Christian rocker Phil Wickham, which opens with the verse: “Who breaks the power of sin and darkness / Whose love is mighty and so much stronger / The King of Glory, the King above all kings.” Republicans in New Hampshire, meanwhile, prefer “Idle Hands” from EXGF, whose opening lines speak to a very different doctrine of inerrancy: “Just play the music / Motherf**ker don't stop.”