Jessica Alba’s Honest Co. Is Working With Banks on an IPO

  • Honest Co. would test rocky market for technology IPOs
  • Previous funding round valued e-commerce firm at $1.7 billion

Jessica Alba’s Honest Co. Plans IPO, $1.7B Valuation

Honest Co., an online shopping startup co-founded by actress Jessica Alba, is working with Goldman Sachs Group Inc. and Morgan Stanley on an initial public offering, according to people familiar with the matter.

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