Pursuits
Tissot Smartwatch Joins Swatch Lineup in Battle Against Apple
- Prototype shown last year could help find lost keys, objects
- Watchmaker adds devices as shortsellers bet against stock
A Tissot watch store in Beijing.
Photographer: Fred Dufour/AFP via Getty ImagesThis article is for subscribers only.
Swatch Group AG plans to introduce three smartwatches this year, including one next month for the Tissot brand, as the Swiss company jostles with Apple Inc. and TAG Heuer in the market for wearable devices that do more than tell time.
“Tissot will present a smartwatch at Baselworld,” Swatch Chief Executive Officer Nick Hayek said, referring to a trade fair that takes place in March. He declined to comment on the new device’s functions. The 163-year-old brand unveiled a prototype of a watch with Bluetooth last year that could help find lost objects and connect to weather stations.