Mattel Gives Barbie Wider Hips, Shorter Legs to Broaden Appeal
- World's largest toy brand has been in decline for years
- Great for public relations, but sales lift remains to be seen
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Barbie is getting wider hips and shorter legs as part of Mattel Inc.’s attempt to revive the world’s largest toy brand.
After years of critics saying Barbie portrayed an unrealistic body image to girls, Mattel announced Thursday the biggest makeover ever of Barbie’s shape by introducing three new body types -- curvy, petite and tall. The new Fashionistas line also has seven skin tones, 22 eye colors and 24 hairstyles.