How a Gay Hookup App and Apple TV Helped Open New Markets for Menswear
From models shooting selfies on the runway to a fashion show on Grindr, designers are really exploring the limits of new platforms to get their work in front of new audiences.
This article is for subscribers only.
By the time New York Fashion Week—which kicks off Monday, Feb. 1—rolls around, fans of fashion tend to be ready for a bit of a social media cleanse.
The global menswear shows began in London in early January, and ever since, every fashion editor, clothing brand, and "Instagram influencer" has been posting blurry runway shots of models stomping too quickly past—or carefully posed pictures of themselves wearing the latest styles. Social media have truly become central to fashion marketing, and it's gotten a little overwhelming.