Pursuits

Touchvie: Shop Movies and TV Shows While You Watch

Ever wonder where to buy a House of Cards power suit? There’s an app for that.

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By Nick Leiber

January 21, 2016 at 9:14 PM UTC

This article is for subscribers only.

This article is part of the January 25, 2016 issue of businessweek.

Innovator: José Luis Flórez
Age: 42
Co-founder and chief executive officer of Touchvie, a 65-employee startup in Madrid

Form and function
Touchvie’s app identifies actors, objects, and other details in movies and TV shows, from a shirt’s brand to a beach’s location, as you watch. It provides relevant info as things pop up—where to buy the shirt, how to book the trip.