Ex-Disney CFO, Former Fox Executive Invest in MovieLaLa Network

  • Social network creates data-driven tools for movie studios
  • Company wants to bring movie content to messaging apps

MovieLaLa, a social network that helps studios market films to specific fan groups, added two more U.S. entertainment-industry executives to its list of investors.

Jay Rasulo, former chief financial officer of the Walt Disney Co., and Jonathan Miller, former chief executive for digital media at News Corp., made an undisclosed investment in the company, said Dana Loberg, co-founder of MovieLaLa.