Business, Man
Trump Fights to Protect, and Expand, His Brand's Name
The billionaire's long history of brand defense has ensnared everyone from marketers to his ex-wife.
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The Trump brand, like the man, is a hotly debated subject. It's the source of currency, both political and commercial—but exactly how much? A few billion dollars, more or less, depending on who you ask.
Starting long before he decided to run for president, Donald Trump has vigorously defended his name before the government and in court. Even now, he is caught up in a fight with an Internet marketing firm seeking to use the phrase Trump Your Competition.