Business, Man

Trump Fights to Protect, and Expand, His Brand's Name

The billionaire's long history of brand defense has ensnared everyone from marketers to his ex-wife.
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Photographer: Daniel Acker/Bloomberg

The Trump brand, like the man, is a hotly debated subject. It's the source of currency, both political and commercial—but exactly how much? A few billion dollars, more or less, depending on who you ask.

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