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Bezos's Behind-the-Scenes Role in the Washington Post's Web Growth

  • Amazon founder is hands-on in shaping paper's digital products
  • `He’s got his fingerprints in a lot of things,' CIO says
Bloomberg business news

Bezos Effect: Washington Post Tops N.Y. Times Web Traffic

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Every two weeks, Jeff Bezos holds an hour-long conference call with executives at the Washington Post. Twice a year, the managers fly to Seattle for day-long strategy sessions with the Amazon.com Inc. founder. And every so often, they find a reader complaint in their inbox forwarded without comment from Jeff@amazon.com.

More than two years after he bought the Post from the Graham family for $250 million, Bezos has shaped its digital transformation in ways big and small. His behind-the-scene influence has yielded a milestone: The newspaper has surpassed the New York Times in unique U.S. Web visitors two months running.