Apple's Tim Cook Fills Key Role He Once Played for Steve Jobs

  • Longtime deputy Jeff Williams steps into COO post Cook held
  • Moves strengthen management bench, highlight chipmaking

Apple Hits Shuffle on Management, Names Jeff Williams COO

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Apple Inc. Chief Executive Officer Tim Cook has found an executive to fill the role he once played for Steve Jobs.

Cook today announced that Jeff Williams will be promoted to the position of chief operations officer, a job that has been vacant since Cook became Apple’s CEO in 2011. The appointment was part of several management changes at the world’s most valuable company, including the elevation of a top engineer who has been in charge of designing chips that are at the heart of the iPhone and iPad.