Snapdeal Goes Multilingual Seeking Next Big Indian Consumer Boom
- Online retailer's website to be available in 11 languages
- Most new Internet users in India cannot speak English
The Snapdeal.com website.
Photographer: Kuni Takahasi/BloombergThis article is for subscribers only.
Snapdeal.com is introducing versions of its popular e-commerce website and app in 11 Indian languages as it seeks to tap the vast majority of local consumers who can’t speak or read English.
The website will be available in Hindi and Telugu starting Tuesday, and nine other local language versions will be active by Jan. 26, Chief Operating Officer Rohit Bansal said in an interview. The effort involved about 45 engineers working for six months to ensure that each language’s nuance and grammar was properly handled, he said.