Deals
Mahindra Seeks Styling Cachet With Ferrari Designer Purchase
- Pinifarina design to `greatly influence' Mahindra success
- Indian vehicle maker's purchase part of global ambitions
Mahindra Agrees Purchase of Ferrari-Designer Pininfarina
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Mahindra & Mahindra Ltd.’s purchase of the Italian design house credited with shaping the history of Ferrari provides instant styling cachet to the Indian manufacturer’s push to move beyond its roots in tractors and off-roaders.
With interests spanning airplanes, yachts, hotels and residential homes, India’s biggest tractor and SUV producer is expanding beyond the subcontinent with the acquisition of Turin-based Pininfarina SpA, adding world-renowned flair to its growing portfolio overseas. Over the past five years, Mahindra has added South Korean carmaker Ssangyong, the motorcycle unit of France’s PSA Peugeot Citroen and aircraft producer Gipps Aero.