Pursuits
A Sour, Hard-to-Eat, Occasionally Deadly Fruit Makes a Comeback
- U.S. Citrus paradisi consumption has plummeted over 30 years
- Grapefruit is polarizing; people `either love it or hate it'
Grapefruits.
Photographer: Ricardo DeAratanha/LA Times via Getty ImagesThis article is for subscribers only.
Let’s face it. The grapefruit is cumbersome and often sour. Also, it can kill you.
So of course Stewart and Lynda Resnick decided it will be their next celebrity plant product. The Californians and their company, the Wonderful Co., have made a lot of money turning unassuming agricultural commodities into well-known brands, most famously the pomegranate and the mandarin. They think their magic can work on the grapefruit, a hybrid born in Barbados in the 17th Century and often derided since.