A New Delivery Service Gives Beer Geeks Their Monthly Fix

Old-school beer-of-the-month clubs bring a selection of craft brews to your door, but they typically don’t let you handpick your orders and may not offer enough variety to satisfy adventurous aficionados. With the $20 billion U.S. craft beer market growing at 22 percent a year, compared with flat sales for the beer business overall, Seattle startup Tavour is targeting the kind of drinker who lines up every Black Friday at Goose Island’s brewery for a taste of its Bourbon County stout.

Once customers sign up for Tavour’s e-mail service, they get a daily (sometimes twice-daily) offer for a particular highly rated craft beer in limited quantities of 3 to 12 cans or bottles. Options include a wide range of domestic brews—Saison Premiere from De Garde Brewing in Oregon, the Bomb! from Prairie Artisan Ales in Oklahoma—and a decent number of imports, such as Belgium’s Brouwerij Van Steenberge Gulden Draak Brewmasters Edition. More unusual offerings include peanut butter porters and single-hop sours.