Second Look

SurveyMonkey Fills the Gap as Traditional Political Polls Flounder

After some high-profile failures, pollsters are turning to Web-based surveys to replace traditional telephone polling.

Voting booths are set up for early voting at the Black Hawk County Courthouse on Sept. 27, 2012, in Waterloo, Iowa.

Photographer: Scott Olson/Getty Images

Still dressed in black from a memorial for their CEO Dave Goldberg, SurveyMonkey executives were confronted with a confounding piece of news. The results of their first big public push into political polling were in -- a long-awaited moment of their beloved CEO -- and they differed wildly from their competitors'.

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