Pursuits

Car Model Popular With Korean Company Chiefs Gets New Successor

  • Hyundai unveils new G90 luxury sedan under Genesis brand
  • Automaker is counting on Genesis brand models to boost profit

Hyundai Genesis G90 luxury sedan.

Source: Hyundai Motor Co.
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The car model most popular among presidents of South Korean companies has got a successor.

Hyundai Motor Co. on Tuesday unveiled the new G90, the first Genesis model after announcing plans to separate the carmaker’s luxury line-up into a standalone premium brand. The vehicle succeeds the company’s former flagship Equus premium sedan.