Pursuits

Bugatti's New Supercar Coming Soon Despite VW Scandal Cost Cuts

Bugatti showing Veyron successor model to selected customers
Interest among North American customers is "phenomenal"

Bugatti's Veyron automobile.
Photographer: Simon Dawson/Bloomberg

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By Christoph Rauwald

November 6, 2015 at 2:57 PM UTC

This article is for subscribers only.

Volkswagen AG’s Bugatti will survive for at least one more supercar generation in the wake of the emissions scandal.

Bugatti said it will introduce a new supercar soon after opening revamped showrooms in Manhattan and Miami late Thursday. Interest in the successor of the sold-out Veyron is “phenomenal” among North American customers, sales chief Stefan Brungs said in a statement on Friday. More outlets will follow in Munich, Monaco and Tokyo.