Pursuits

Warren Buffett's Ice Cream Chain Looks to Fix Its Winter Problem

Dairy Queen seeks cold-weather diners with melts, hot desserts
Restaurant chain's CEO says overhaul is helping bolster sales

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By Leslie Patton

November 5, 2015 at 11:01 AM UTC

This article is for subscribers only.

Dairy Queen, Warren Buffett’s favorite ice cream chain, is trying to turn itself into a year-round treat.

With a new menu of snacks and sandwiches, the 75-year-old fixture of American summers is looking beyond its signature soft-serve and diving deeper into fast-food fare, where even giants like McDonald’s Corp. have been struggling lately.