DIA Targets Adding 2,000 Supermarkets in Spanish Quest for Scale
- Spain food retailer DIA seeks market share gains, lower costs
- DIA to keep pace of Brazil store openings even as sales slow
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For Ricardo Curras, adding stores to the retail network of Distribuidora Internacional de Alimentacion SA is key to its growth.
The chief executive officer of DIA, as Spain’s second-biggest food retailer is known, says the company will add as many as 2,000 outlets in its home market over the next few years to its current 4,911 stores to increase market share and cut costs.