Top 10 Rising and Falling Buzzwords in Tech Job Postings

“Big data” is so 2014.
Photographer: Kevin Van Paassen/Bloomberg
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Technology changes frequently, and so do its buzzwords. Some of the most effective terms a year ago, such as big data, no longer have the same cachet with job applicants, according to a study of more than 500,000 tech job postings by Seattle startup Textio. Stale jargon is being replaced by hotter trends, including artificial intelligence and real-time data.

For the study, Textio tracked more than 50,000 unique phrases commonly seen in tech job listings, said Kieran Snyder, the company’s chief executive officer. The startup compiled a list of terms that experienced the biggest changes in impact, positively and negatively, over the last year. Among the five biggest losers, none were turn-offs to job candidates in 2014, which shows how fast the industry changes. Among the top five buzzwords, only two were even on the map a year ago, Snyder said.