Pursuits
Nike CEO to NBA Owners: Our Gear Will Control Your Temperature
- Mark Parker laid out vision for world's largest sports brand
- Nike will begin an eight-year apparel deal with NBA in 2017
Mark Parker. Photographer: Mike Lawrie/Getty Images
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Nike Inc. Chief Executive Officer Mark Parker, giving a speech to National Basketball Association owners, laid out a plan to infuse its athletic gear with more technology, including body monitors and “Back to the Future”-style self-lacing sneakers.
Nike is planning to use sensors and computing power to control body temperature and get the perfect fit, said a person in attendance, who asked not to be identified because it was a private talk.