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Twitter Redefines Audience as It Seeks to Spread More Tweets

  • Company says more than 1 billion unique people see tweets
  • New efforts address slowing user growth on Twitter's website

Twitter Inc. is finding new ways to redefine its audience.

The company, criticized by investors for slowing user growth, has long insisted that its 316 million monthly active users aren’t indicative of its entire audience. On Wednesday, Twitter gave a number that’s much bigger: 1 billion people see tweets embedded in other websites and applications, the company said. And with some new product updates, that number is set to grow, it said.