Pursuits
Blackhawks Owner Rocky Wirtz to Merge His Alcohol Distribution Business With Rival
This article is for subscribers only.
Chicago Blackhawks owner Rocky Wirtz is merging his beverage business with rival Charmer Sunbelt Group, combining two of the largest U.S. alcohol distributors to form a new company with $6 billion in annual revenue.
Charmer Sunbelt President Greg Baird will lead the new company, named Breakthru Beverage Group, as chief executive officer. Wirtz and Sunbelt Holding Inc. Chairman Charles Merinoff, who will be co-chairmen, said they will treat the new company as a 50-50 split.