JetBlue Airways Pipes Up to Delta: Leave `Humanity' Alone
- Slogan used by both companies spurs dismay at JetBlue
- Amid bumps in air travel, a dual effort to reassure fliers
This article is for subscribers only.
JetBlue Airways Corp. has been telling passengers and prospective customers for 16 years that it’s on a mission to restore humanity to flying. It isn’t happy that Delta Air Lines Inc. is joining the effort.
Chief Executive Officer Robin Hayes and other JetBlue leaders were chagrined earlier this year by two press releases in which Delta laid claim to the motto. The wording hit too close to home when Delta CEO Richard Anderson said in February his was the carrier “bringing humanity back to air travel,” echoing exact wording in JetBlue’s Customer Bill of Rights.