Honda Tries to Regain Mojo With `Radical Redesign' of Civic
- `More dynamic and sporty than past Civics,' consultant says
- Competitors have improved while Corolla remains stalwart
Honda Civic: An Old Model Gets New Tricks
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Honda Motor Co. unveiled the all-new Civic on Wednesday, revealing a sporty car that the company hopes will get its mojo back after a decade of selling a pragmatic compact that has lost ground to rivals.
The company calls the new car “the most radical redesign” of the Civic in its history. Edges chiseled into the side panels are a departure for Honda’s tame design studio. Options will include an Si coupe for younger buyers, a high-performance R-type version for enthusiasts and the most powerful engine in the model’s history. Gadgets like lane-keep assist and adaptive cruise control give it semi-autonomous capabilities.