Pursuits
Burger King Moves Forward With Peace Burger, Minus McDonald's
- Four chains answered open letter and will donate to charity
- Companies will give away 1,500 sandwiches at Atlanta location
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Burger King decided it didn’t need McDonald’s to create a “Peace Day” burger after all.
The company, which had contacted its rival last month about selling a hybrid Big Mac-Whopper burger, will move ahead instead with four other restaurant chains. The idea is for competitors to come together for one day and create a burger that combines ingredients from each of their menus. Burger King is using the event to promote Peace Day on Sept. 21.