Is Poke the New Sushi? Meet the Simple Fish Dish That’s Taking L.A. by Storm
Marinated raw fish, with a variety of fresh toppings, is more inexpensive than Hollywood’s power lunch staple. And it's catching on across the U.S.
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Seth Cohen and Brett Nestadt were a couple of years out of college when they set out to reshape lunch culture in America’s largest cities by opening a poke restaurant.
A marinated raw fish dish ubiquitous in Hawaii, poke (pronounced poh-kay) has crossed over to the mainland in a big way. At least a half dozen shops specializing in poke have popped up in chic L.A. neighborhoods over the past year, and versions of it are turning up in cities across the U.S.