Move Over, Kettle: Unilever to Sell $200 Lipton Tea Machine
- Nespresso-like brewing device to debut in France next week
- T.O by Lipton machine will compete with Nestle's Special.T
Lipton tea.
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Unilever will debut a single-serve Lipton tea machine to help reinvigorate the struggling brand and challenge Nestle SA, which has spent five years pushing a similar Nespresso-like device for tea.
Unilever’s machine, called T.O. by Lipton and manufactured by appliance maker Krups, will go on sale in France Monday, a representative for the London- and Rotterdam-based company said by e-mail. The device will cost about 179 euros ($202), 100 euros more than Nestle’s cheapest tea machine in that market. A box of 10 tea capsules costs about 3.90 euros.