Buy This Now: The Bossest White Shoes Ever
The Washburn comes in men’s sizes only. But the Classic ($85), a slightly less bulky court style, is a great women’s option. With either, use Jason Markk Quick Wipes ($11; jasonmarkk.com) to brighten up on the go.
Photographer: David Brandon Geeting for Bloomberg Businessweek
It began with dudes taking off their ties. Then they started wearing hoodies and growing beards. And now pristine white kicks—worn with navy suits by managers, or with jeans by the coder bros—are the latest office-casual standard.
The style came off the tennis court in the early 1960s, when Steve McQueen made Keds famous. In recent years, hundreds of brands have pushed them, from Italian-made Common Projects down to Adidas, whose iconic Stan Smiths covered tons of trendy commuting feet this summer. Their popularity helped the sneaker industry grow to $55 billion in 2014, according to Forbes.